Allen Iverson (Born June 7, 1975, in Hampton, Virginia) is an American professional basketball player who plays for the Memphis Grizzlies. Just like Michael Jordan is the signature of Nike, Allen Iverson is the signature of Reebok, bring forth a new Reebok. When he was drafted into the NBA, Reebok took a chance and immediately signed him to a $40 million deal for 5 years. With Allen¡¯s phenomenal rookie season (winning the Rookie of the Year), Reebok became an instant success. His first signature shoe, the Question (after his nickname, The Answer), sold in record-breaking numbers. As Iverson continued to thrive, so did Reebok. Reebok launched a line of Allen Iverson Shoes, called Reebok Answer (after his nickname); with a new pair releasing every new season. Allen Iverson signed a lifetime endorsement contract with Reebok on November 28, 2001. The deal is an extension to his 10 year, $50 million deal signed after being the No. 1 pick in the 1996 NBA draft. Terms of the deal weren't disclosed, but Fireman, CEO of Reebok, said he'd never before signed a ¡°lifetime¡± deal for Reebok. Allen Iverson shoes are worthy of collection.